Can Design Make a Difference in Your Bottom Line?

Sure there's plenty of marketing advice out there that recommends not spending your cash on things like logos and letterhead, when you haven't sufficiently built up your business. Yet, the importance of building your brand cannot be denied, especially in today's marketplace. Effective design should be an integral part of your marketing strategy. And the Design Council's analysis illustrates the important impact design can make on a company's productivity and profitability.