How to Kill Your Email List

E-marketing offers ROI superior to direct marketing...but, make sure you build your own email list. Check out this quick article at MarketingProfs, on what not to do.

Write With Your Voice!

Great ideas can pop into your head at any time...especially while you're driving your car! And, if you're anything like me, they often disappear just as quickly. Don't let that moment of inspiration pass you by. Just use Jott.com! Jott lets you quickly capture thoughts and ideas on your mobile phone, and then translates them into text and emails you a notification. Best of all, they have a basic plan, that allows you to give it a try for free.

Why You Should be on Facebook...Today!

Do you currently belong to any social networking sites? Are you on Linked in, but not on Facebook? Do you think that Facebook is only for teenagers? Social Networking guru, Peter Shankman, tells you why you need to gain control of your online presence, and the way to do that is Facebook. Check out this great video from the River Communications Group, for more details.

Can Design Make a Difference in Your Bottom Line?

Sure there's plenty of marketing advice out there that recommends not spending your cash on things like logos and letterhead, when you haven't sufficiently built up your business. Yet, the importance of building your brand cannot be denied, especially in today's marketplace. Effective design should be an integral part of your marketing strategy. And the Design Council's analysis illustrates the important impact design can make on a company's productivity and profitability.

Are You a Trend Watcher or a Trend Doer?

There's more 'innovation' happening than ever before...new brands, new niches, new concepts, new products...and Trendwatching.com has great monthly briefings that help keep you in the know.

Last month's briefing covered the concept of "Perkonomics." A new breed of perks and privileges specifically geared to satisfying the ever-growing desire for novel forms of status and convenience. Unusual perks can give you the leading edge when trying to attract first-time customers. And, exclusive perks for your top clients can help foster customer loyalty.

November's briefing further addresses Perkonomics, within it's "Top 15 Trend Questions," along with how to become a better trend watcher.

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